No discussion about visiting Zermatt is complete without mentioning the iconic Matterhorn. This legendary peak towers majestically above the village, with its north and east faces overlooking Zermatt. Standing at 4,478 meters, the Matterhorn may only be the 10th highest mountain in Switzerland, but it’s undeniably the most famous. Its striking pyramid shape has earned it the title of the world’s most photographed mountain and has even served as the inspiration for the Toblerone logo, becoming a symbol of Switzerland itself.

For a breathtaking, up-close view of this awe-inspiring peak, a helicopter tour over the area is highly recommended.

Each year, about 3,000 climbers reach the summit of the Matterhorn, a feat first achieved by mountaineer Edward Whymper in 1865. Lucy Walker followed just five years later, becoming the first woman to conquer the mountain. However, for most visitors, admiring and photographing the Matterhorn is a safer and more rewarding option. The climb is notoriously difficult and dangerous, reserved for seasoned experts.

For a deeper dive into the Matterhorn’s rich history and its impact on the local culture, head to the Matterhorn Museum in the heart of Zermatt. Here, you’ll find captivating stories about the mountain, the village, and the brave climbers who have tackled this legendary peak over the years.

Food lovers will discover countless reasons to visit Zermatt, both in the village and on the slopes. Picture yourself savoring classic Swiss dishes like fondue and raclette in cozy mountain huts, or indulging in the extravagant culinary experiences offered at some of the finest restaurants in the Alps. Zermatt is a true gourmet destination, boasting four Michelin-starred restaurants, along with many more featured in the Michelin Guide. The dining scene is as diverse as it is impressive, offering everything from creative tasting menus to local specialties and international cuisine, including French, Italian, Swiss, and even Peruvian and Asian fusion!

With so many incredible options, it’s hard to list them all, but one standout is the Michelin-starred After Seven, located in the chic Backstage Hotel and designed by renowned Zermatt artist and architect Heinz Julen. For a taste of traditional regional cuisine amidst stunning mountain views, Chez Vrony in the Gornergrat area is a favorite among both locals and visitors.

But the culinary delights don’t stop at the restaurants. Zermatt is also home to some of Europe’s most luxurious catered ski chalets, offering gourmet dining experiences right at your doorstep. For more insight into what to expect from these indulgent properties, be sure to check out our Ski Specialist’s guide to catered ski holidays in Zermatt on our Ultimate Luxury Chalets brand.

Zermatt is not just a feast for the eyes, but also a paradise for your palate, making it a must-visit for any gourmand.

When it comes to luxury accommodation, Zermatt offers some of the finest ski chalets in the world—another compelling reason to make this destination a must-visit. From stylish self-catered apartments to opulent 5-star hotels and fully catered chalets with stunning Matterhorn views, Zermatt’s selection is as diverse as it is impressive. Whether you’re drawn to contemporary, avant-garde spaces designed by the renowned Heinz Julen, cozy and authentic Swiss chalets brimming with rustic charm, or ultra-glamorous mountain retreats, there’s something here for every taste.

As you’d expect from a world-class resort, many of Zermatt’s top-end chalets provide impeccable service alongside exceptional amenities. While village building regulations limit the number of chalets with swimming pools, you’ll still discover some incredible private spas within these alpine havens. For those seeking the ultimate in luxury, Zermatt features a remarkable selection of chalets within our “Ultimate Luxury Collection,” showcasing the top 100 chalets in the Alps.

With breathtaking views, unmatched service, and top-tier facilities, Zermatt’s chalets offer the perfect blend of luxury and comfort, making your stay in the Swiss Alps truly unforgettable.

Zermatt offers a wide array of activities, making it a perfect destination not just for skiers, but for anyone seeking a memorable alpine escape. Whether you’re visiting with a multi-generational family or a group of friends with varying interests, Zermatt has something for everyone—whether you’re after adventure, culture, or unforgettable experiences.

For non-skiers, the village and its surroundings offer plenty to explore. The scenic Gornergrat Railway, taking you up to the famous observatory, and the stunning Glacier Palace at the summit of the Klein Matterhorn are must-see spots. Both offer breathtaking views and magical experiences, without needing to hit the slopes. These attractions even made it into our ultimate bucket list of non-skiing activities! And if you want a different perspective, you can soar high above the peaks on a helicopter tour, or keep things grounded with serene snowshoe hikes through the enchanting forests.

Zermatt is also a fantastic destination for après-ski enthusiasts. Whether you’re after the vibrant energy of a European disco or prefer sipping Champagne in a chic bar, Zermatt’s après-ski scene is among the best in the Alps. And if you visit in April, you’ll experience the unforgettable Zermatt Unplugged festival, where the village and slopes turn into a live music haven for five days, celebrating acoustic performances from both big names and emerging artists—a perfect time to enjoy late-season skiing and vibrant nightlife.

With so many reasons to visit, Zermatt truly has it all, from world-class skiing to exciting activities and a rich cultural scene. Whether you’re an avid adventurer or a more relaxed holidaymaker, this magical mountain resort offers something for everyone, and we’ve only just scratched the surface of what’s on offer.